Swatch International boosting its profile

Globally recognised sound system Swatch International is gearing up for a major US tour later this year.

"We are getting overseas dates now more regularly. The US tour last year was a huge success, and we already have repeat gigs for 2026 to 2027 with a lot of satisfied promoters. We have a Japan tour coming up, plus we will also be touring Europe later this year," said O'neil Miles, founder of Swatch International.

Over the years, the sound system has cultivated a huge underground following for its unique style of customising its dubplates and integrating them to create a euphoric vibe that can rock any party. The sound system has also increased its online presence over the past year, with the Swatch International brand often featured on platforms like SoundCloud. The sound system has developed loyal followings on Instagram and Facebook.

"Swatch International has kept pace with the rapid technological advances, and we have a lively social media engagement with younger fans on all the platforms," Miles said. The company now revolves around a team of 2o.

"Right now, we are uniquely placed to dominate for the foreseeable future, as we have a vibrant young core of selectors mixed with seasoned veterans," Miles said.